Fear of disloyalty drives bias against bicultural immigrants

Members of a majority group tend to hold negative views of minority-group individuals who claim more than one identity, according to new Yale-led research. The negative bias is driven by fear that dual-identity individuals ...

Supertasters a super opportunity for advertisers

For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers ...

Starbucks: Mobile order-and-pay now available nationally

Starbucks says its mobile app that lets people order and pay in advance will be available nationally starting Tuesday. That means lattes, breakfast sandwiches and other items you want could theoretically be waiting for you ...

Customer commitment has many faces, differs globally

Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, according to a recent study by ...

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