Does self-checkout impact grocery store loyalty?

In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country. They have become increasingly popular, but some brands like Walmart are removing self-checkouts ...

Exploring the moral foundations of hate speech

Moral values such as purity and loyalty are often linked with hateful language, according to a study published in PNAS Nexus. Scholars in the field of natural language processing (NLP) have, in recent years, focused on improving ...

Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

Do customer loyalty programs really help sellers make money?

Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and ...

The costs and benefits of addressing customer complaints

Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...

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Loyalty

Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be loyal to a broad range of things, whilst others argue that it is only possible for loyalty to be to another person and that it is strictly interpersonal.)

There are many aspects to loyalty. John Kleinig, professor of Philosophy at City University of New York, observes that over the years the idea has been treated by creative writers from Aeschylus through John Galsworthy to Conrad, by psychologists, psychiatrists, sociologists, scholars of religion, political economists, scholars of business and marketing, and — most particularly — by political theorists, who deal with it in terms of loyalty oaths and patriotism. As a philosophical concept, loyalty was largely untreated by philosophers until the work of Josiah Royce, the "grand exception" in Kleinig's words. John Ladd, professor of Philosophy at Brown University writing in the Macmillan Encyclopaedia of Philosophy in 1967, observes that by that time the subject had received "scant attention in philosophical literature". This he attributed to "odious" associations that the subject had with nationalism, including the nationalism of Nazism, and with the metaphysics of idealism, which he characterized as "obsolete". He argued that such associations were, however, faulty, and that the notion of loyalty is "an essential ingredient in any civilized and humane system of morals". Kleinig observes that from the 1980s onwards, the subject gained attention, with philosophers variously relating it to (amongst other things) professional ethics, whistleblowing, friendship, and virtue theory.

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