How does fertility affect women's desire for variety in products?
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
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Page 3 - News tagged with loyalty
Donate your data—how your digital footprint can be used for the public good
In the future it will be possible to donate our personal data to charitable causes. All sorts of data is recorded about us as we go about our daily lives – what we buy, where we go, who we call on the phone and our use ...
Computer Sciences
Jan 13, 2015
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Consumer loyalty driven by aesthetics over functionality
When designing a new car, manufacturers might try to attract consumers with more horsepower, increased fuel efficiency or a lower price point. But new research from San Francisco State University shows consumers' loyalty ...
Social Sciences
Dec 17, 2014
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Customers prefer special treatment to discounts
Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist.
Economics & Business
Nov 11, 2014
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Parents drive kids' car choices
New research suggests dear old Mom and Dad could be the auto industry's secret weapon.
Economics & Business
Oct 2, 2014
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Lucky loyalty? Devoted consumers believe they have earned the right to win random rewards
Loyal consumers can earn benefits such as frequent flyer miles or free nights at hotels when they participate in rewards programs. Loyalty, of course, doesn't increase the odds of winning random prizes or receiving random ...
Social Sciences
Sep 16, 2014
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Alliance Data to buy Conversant for $2.3 billion
Alliance Data said it plans to boost its digital marketing business by buying Conversant for about $2.3 billion
Business
Sep 11, 2014
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Gifts that generate gratitude keep customers loyal
They promise us discounts, upgrades and freebies in exchange for our allegiance - so why are shoppers failing to stay faithful to customer loyalty programs?
Economics & Business
Aug 27, 2014
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'Social media' no panacea for traditional news outlets
News organisations get the most engaged readers by working on their own to build brand loyalty, not through referrals from social media or search engines, a study showed Monday.
Internet
Mar 10, 2014
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Brand loyalty not always a benefit, study finds
Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty, according to ...
Economics & Business
Nov 11, 2013
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