Related topics: google · advertising · facebook · smartphone · mobile devices

EMarketer sees 2014 mobile ad spending at $31.5B

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.

US mobile ad spending to soar, says eMarketer

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

Foundations of digital marketing shaken by new study

The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.

What Twitter learned from Facebook IPO flop

The day before Twitter Inc. disclosed that it has filed papers for an initial public offering, Facebook Inc. Chief Executive Mark Zuckerberg was asked what advice he would give to the microblogging site about going public.

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