Panasonic Corporation today announced that it has developed a solar lantern that doubles as a charger for people living without electricity. With a built-in rechargeable battery to store solar energy during the day, the lantern ...
Energy & Green Tech
May 13, 2013
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Marketing performance is a multidimensional phenomenon, the control of which requires simultaneous use of multiple performance indicators. In practice, the sets of marketing metrics and control systems used by companies differ ...
Economics & Business
Apr 23, 2013
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At the Westfield Culver City (Calif.) mall, jeans shopper Stephanie Heredia stepped into a booth resembling an airport body scanner. In less than 20 seconds, she walked away with a printout that recommended a dozen denim ...
Hi Tech & Innovation
Jul 23, 2012
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Sure, you can "like" a store on Facebook, but you can't easily tell all your friends you "want" that new pair of jeans, "love" that handbag or "own" that sleek electric guitar.
Internet
May 2, 2012
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Laid off after 23 years in the mortgage lending business, Dede Parise couldn't find a job. So she took a marketing class to reinvent her career, and before long she turned an assignment into a company.
Business
Sep 27, 2011
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Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get bang for their buck. But a Rutgers–Camden professor says that, in some cases, a penny saved doesn't always translate ...
Economics & Business
Sep 6, 2011
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Microsoft announced on Thursday it is pulling the plug on a free online home energy monitoring tool that allows consumers to gauge their usage and reduce consumption.
Software
Jun 30, 2011
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(AP) -- If you use Facebook to "check in" to your favorite restaurants or shops, you can now expect to see rewards and discounts from companies looking to drum up business and lure in loyal customers.
Internet
Nov 3, 2010
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(AP) -- Yahoo wants its users to know what it knows about them.
Internet
Dec 7, 2009
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Companies are increasingly pitching their products using text messages and cellphone applications. But a South Florida entrepreneur is taking the idea to the next level by designing iPhone apps for large companies, and using ...
Software
Aug 28, 2009
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