Research highlights the importance of logos

(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.

Eye-tracking Umoove parks in closed-beta zone

(Phys.org) —A small company called Umoove, which specializes in eye- and head-tracking technology, will offer software development kits so that developers can grow the Umoove platform for mobile users everywhere. The company ...

Tobii's eye tracker REX will showcase at CES (w/ video)

(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...

Fujitsu develops eye tracking technology

Fujitsu Laboratories today announced development of eye tracking technology that takes advantage of compact, inexpensive cameras and light-emitting diodes (LED) embedded in PCs. Up until now, tracking eye movements required ...

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