Study shows how to open wallets of web-surfing TV watchers

A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.

Facebook, Twitter battle in 'real-time' arena

Want to see what people are saying online, right now, about the newest iPhone software? You could always search for "#iOS7" on Twitter. But now you can also click the same hashtag on Facebook.

Twitter dials deeper into TV

A start-up specializing in tuning into online banter by TV viewers said Wednesday that it has been bought by Twitter.

Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

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