How making an accusation makes you seem more trustworthy

Making an accusation about unethical business practices undermines trust in the accused and enhances trust in the accuser, but only if the accusation is made in good faith, according to new research led by Jessica Kennedy, ...

Development of trust in B2B relationships calls for common goals

The development of trust in business-to-business relationships calls for goal congruence, according to a recent University of Eastern Finland and Cranfield University study shedding new light on power symmetry in business-to-business ...