A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications ...
Internet
Feb 1, 2017
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How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...
Internet
Nov 16, 2016
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Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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70
The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This has led to howls ...
Internet
Jun 23, 2015
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42
Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar market.
Business
Apr 16, 2014
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0
Facebook Inc. has just one question for Wall Street: How do you like me now?
Business
Sep 27, 2013
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Consumer efforts to protect personal data and remain "invisible" online is leading to a "data blackhole" that could adversely impact digital advertisers, technology research firm Ovum said Wednesday.
Internet
Feb 6, 2013
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(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
Smartphone photo sharing service Instagram on Monday refined its privacy policy to clear the way for sharing data with Facebook, which bought the company earlier this year.
Internet
Dec 17, 2012
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0
When Microsoft unveils a new version of its Web browser, users will be able to traverse the Web like always but with one significant difference: The company plans to make "do not track" the default setting.
Internet
Aug 2, 2012
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