Networking: An opportunity or an obstacle for women?

Networking can help to build and improve informal working relationships. When done right, it can be a mutually beneficial exchange among individuals or groups, often leading to new opportunities or even promotions, making ...

Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

How social networks point the way to your next holiday hotspot

Research in the International Journal of Internet Marketing and Advertising has investigated how online social networks can influence our choice of holiday destination. The team found that about two-thirds of people interviewed ...

Brand benefits

Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...

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