In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal of the Academy of Marketing Science.
Economics & Business
May 6, 2019
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12
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information about consumers to increase the effectiveness of mobile advertising based ...
Economics & Business
Mar 25, 2019
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6
Shoppers hoping to bag a bargain in the post-Christmas sales are much less likely to go through with their purchases if they are using phones and tablets to buy goods online.
Economics & Business
Jan 5, 2018
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10
Intense retail competition has led old standbys, such as Sears, to close dozens of stores. Walmart is venturing online more. And Amazon is expanding offline, opening stores and buying Whole Foods. The fight for retail dollars ...
Software
Dec 20, 2017
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8
Today, megacities have become synonymous with economic growth. In both developing and developed countries, cities with populations of 10 million or more account for one-third to one-half of their gross domestic product.
Environment
Sep 19, 2017
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5
Arm outstretched, Abdul Rahman sweeps his mobile phone across the vista of Mecca, the Great Mosque dazzling in the sun, so his son in Tanzania can experience the pilgrimage to Islam's holiest sites.
Internet
Aug 30, 2017
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1
As Katy Franco waited for her morning coffee, passersby pulled out their phones and snapped photos and video of her barista.
Hi Tech & Innovation
Feb 22, 2017
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7
In a converted former broom factory in Baltimore, employees of PlayBetter.com checked inventory and pricing, prepared email blasts and packed up cartloads of gadgets to help golfers improve their game.
Business
Dec 6, 2016
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12
Many companies have invested significantly in online marketing and e-commerce, but while the easy-to-use apps on smart phones and tablets may be tempting, they're not enough to motivate shoppers to make high-ticket purchases, ...
Economics & Business
Sep 7, 2016
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6
It was the year smartphones saved Santa.
Business
Jan 8, 2016
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12
