A study published in the International Journal of Indian Culture and Business Management has provided new insights into the influence of cultural values and ethnic identity on consumer attitudes towards global brands in India. ...
Social Sciences
Feb 28, 2024
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Women make up 50.8 percent of the U.S. population and have equal voting rights, yet are politically underrepresented. The country has never had a female president or vice president. Only 3.5 percent of Supreme Court justices ...
Social Sciences
Aug 15, 2017
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Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly.
Social Sciences
Aug 25, 2016
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(Phys.org) —We've all heard it before: if a guy is made to feel less than manly, he'll act even more macho to make up for it. Now, new research suggests that this behavior may have something to do with how much testosterone ...
Social Sciences
Apr 17, 2013
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Financial pressure and workplace stress lead some American men to take on home improvement projects, according to a new study in the Journal of Consumer Research.
Social Sciences
Apr 9, 2013
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