Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
0
26
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
Researchers from Seattle University's Albers School of Business and Economics, and the Indian School of Business have published a report that provides novel insights about how consumers make decisions about keeping or disposing ...
Social Sciences
May 22, 2023
0
4
Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...
Social Sciences
Jan 18, 2023
0
1
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
3
12
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
Social Sciences
Sep 24, 2013
0
0
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
0
0
Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.
Economics & Business
Mar 31, 2009
0
0
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
This text uses material from Wikipedia, licensed under CC BY-SA