Marketing experts measure brain waves and skin current to predict emotions
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Economics & Business
Feb 23, 2024
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In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country. They have become increasingly popular, but some brands like Walmart are removing self-checkouts ...
Social Sciences
Jan 4, 2024
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The traditional role of a chief executive officer (CEO) has been to manage the executive team and pursue goals set by the board. But in recent times, CEOs have become more publicly visible as the face and driving force of ...
Economics & Business
Aug 25, 2023
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In the digital age, a new Twitter strategy can have implications for a healthy bottom line. How companies handle customer complaints on social media plays a critical role in their customer-focused performance management systems. ...
Economics & Business
Aug 2, 2023
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Hotel managers who share a smile and a joke with their teams are more likely to see staff 'going the extra mile' when engaging with customers, a new study reveals.
Economics & Business
Jun 1, 2023
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The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University ...
Economics & Business
Mar 24, 2023
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Researchers from University of Wyoming, University of Kentucky, and Georgia Institute of Technology published a new Journal of Marketing article that investigates how secondary selling can boost sales revenues and customer ...
Economics & Business
Dec 14, 2022
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Although featured—or top—reviews on e-commerce sites can help cut down on information overload for customers trying to make purchasing decisions, too many such top reviews can pose an overload of their own, according ...
Social Sciences
Nov 21, 2022
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Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
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9
A joint project between the USF Supply Chain Innovation Lab and global manufacturer Jabil has concluded that it's good business to have a more visible supply chain network.
Economics & Business
May 6, 2022
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